Starbucks Concept Store In Amsterdam

The new concept store was developed within a.

Starbucks concept store in amsterdam. Utrechtsestraat 9 the bank. Opens in 58 mins. Starbucks is putting that dutch brand consumer nous to the test by opening its first global coffee laboratory in amsterdam. Spanning 430 square meters 4 50o sqf it is the largest starbucks store in europe.

Tomorrow march 08 2012 marks the launch of starbuck s concept store the bank on the rembrandtplein in amsterdam. John park starbucks senior architectural designer designed this starbucks location on wall street in new york city. Sbux proudly announces the opening of its first concept store in europe in the center of amsterdam on friday march 9. This week their latest concept store known as the bank will open in amsterdam.

The design of the store is astonishing. While over the last few years starbucks has gone to great lengths to reinforce the superlative quality of its coffee and products under the radar they ve been re defining the atmosphere in which we drink it. Amsterdam march 6 2012 starbucks nasdaq. With its radical design departure and â slow coffee theatre it offers a new experience for coffee.

Starbucks chose amsterdam for the new concept as it is the base for its european business and for the city s long running coffee tradition. Starbucks s new coffee experience laboratory in amsterdam. Starbucks the bank rembrandtplein utrechtsestraat 9 amsterdam nh 1017 cv. The store is located in the vault of the historic amsterdamsche bank a landmark building on amsterdam s famous rembrandt square.

With its slow coffee theatre hyper local design floating community gathering spaces and on site bakery starbucks the bank is a glimpse into starbuck s vision of the future. But this thursday the brand that normalized the 4 latte is opening an experimental concept store in amsterdam that offers a glimpse of the starbucks of the future at least in europe. The amsterdam starbucks brilliantly kicks off this new concept in europe by occupying a former bank and landmark building dating to the 1920s amsterdamsce bank in rembrandt square. Starbuck s is really stepping up their game with this concept and design as they are probably attempting to compete with the local coffee shops catering to the more alternative and creative demographic.

By including many dutch elements in the design of this location and keeping original elements of the structure like the marble floor this starbucks concept store in amsterdam takes away some of the american feel and makes the store feel a bit more like a local coffee shop. Starbucks is known for its unwavering consistency from its unoffensively homey store décor to its burnt coffee smell. It s very spacious easy to work chill or just meet friends. Classy furniture and repurposed pieces from different parts of netherlands.

The concept store overtakes the former vault of the bank whose large open space and high ceilings offer optimal flexibility in interior layouts. In a few days march 8 starbucks will open a new concept store in amsterdam.